8 Key Takeaways From Wunderman Thompson’s Into the Metaverse
1. As more people spend time online, digital third spaces are becoming the new hangouts,
What do Animal Crossing, Sea of Thieves and Fortnite have in common with a coffee shop? Increasingly, they’re all places to meet and socialize
Increasingly monetization also takes place online as demonstrated by the meteoric rise of NFTs in the last year.
2. We’re replicating our routines, interests and obsessions in digital worlds
- picking outfits for our avatars to wear…